Bupa Health Insurance
Content Strategy, Copywriting, UX
A general perception that health insurance didn’t offer good value, combined with a global pandemic and then a cost-of-living crisis, meant Bupa Health Insurance needed a new way to show its value and reduce member churn.
We worked with Bupa across its Marketing, Customer Experience and Content teams to:
Develop email journeys addressing key member pain points.
Develop a content strategy targeting its most commonly claimed types of benefits.
Produce brand documents, including a Copy Library and Tone of Voice training.
“Justin has helped us create customer journeys that resonate with our audience and highlight the value of being a Bupa member. These journeys have increased member acquisition for our loyalty program and lifted engagement from our existing members.”
– Jacqueline La Cava | Bupa Marketing and Partnership Manager
