Intrepid Travel
Brand Campaign
Starting with the premise that “the world needs more Intrepid people”, the Be Intrepid campaign was a cross-disciplinary campaign requiring brand strategy, content strategy, copywriting, photography and video production.
The result is an emotive series inviting audiences to be fearless, explore with curiosity, be open to difference, and be kind to those we meet.
This campaign ran across all owned and earned channels, with executions across Europe, North America and Asia Pacific.
A cornerstone of the campaign was designing an entirely new and custom itinerary through Russia and Central Asia with Intrepid Travel’s Product team, which was used as a lightning rod for earned media coverage.
